The extract coming from the juice containing leaves of the Aloe vera plant. It's usually a hydroglycolic extract (though  oil extract for the lipid parts also exists) that has similar moisturizing, emollient and anti-inflammatory properties as the juice itself. We have written some more about aloe here.

Super common little helper ingredient that helps products to remain nice and stable for a longer time. It does so by neutralizing the metal ions in the formula (that usually get into there from water) that would otherwise cause some not so nice changes. [more]

O uso por suplementos secativos Têm a possibilidade de vir a pregar este efeito rebote, porque o excesso do higienização presente utilizando compostos secativos deixa a pele desidratada, como se ela estivesse seca.

About

It's one of the most commonly used thickeners and emulsion stabilizers. If the product is too runny, a little xanthan gum will make it more gel-like. Used alone, it can make the formula sticky and it is a good team player so it is usually combined with other thickeners and so-called rheology modifiers (helper ingredients that adjust the flow and thus the feel of the formula). The typical use level of Xantha Gum is below 1%, it is usually in the 0.1-0.5% range. 

A mild, biodegradable cleansing agent that is also a very good team-player next to other cleaning agents.

Methylisothiazolinone (MI) is a preservative that' super efficient against bacteria at surprisingly low concentrations. The problem with it though is that it can also sensitize and irritate the skin quite easily when it comes in leave-on formulas.

As you may guess, if something is only recommended in products that you rinse off (cleansers and shampoos), then it’s probably not the best ingredient for the skin.

A little helper ingredient that can be a thickener, a humectant, a foam booster, an adhesion promoter and a filler. It's a blend of polysaccharides that helps to moisturize and soften the skin. 

The generic term for nice smelling stuff put into cosmetic products so that the end product also smells nice. It is made up of 30 to 50 chemicals on average. [more]

The other reason is that it’s mild and works very well combined with other cleansing agents and surfactants. The art of cleansing is usually to balance between properly cleansing but not over-cleansing and cocamidopropyl betaine is helpful in pulling off this balance right. 

We do a Best of INCIDecoder email once a month with the most interesting products and ingredients we bump into.

If you are someone who likes to know what you put on your face then fragrance is not your best friend - there's pelo way to know what’s really in it.  

Super common little helper ingredient that helps products to remain nice and stable for a longer time. It does so by neutralizing the metal ions in the formula (that usually get into there from water) that would otherwise cause some here not so nice changes.